eventdrivenmarketing.net

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.failsafe.nl/followthatcustomercom/

Character length : 38

Title

Follow That Customer! - The Event-Driven Marketing Handbook

Description

Follow That Customer! - The Event Driven Marketing Handbook

Keywords (meta keywords)

event driven marketing, egbert jan van bel, ed sander, alan weber, CRM, ROI, database marketing, direct marketing, loyalty, retention, cases, trigger marketing, tigger-based marketing, event-driven ma

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.failsafe.nl/the_book/index.html ("The Book")
http://www.failsafe.nl/the_book/contents.html ("Contents")
http://www.failsafe.nl/the_book/preface.html ("Preface")
http://www.failsafe.nl/the_book/introduction.html ("Introduction")
http://www.failsafe.nl/about_edm/index.html ("About EDM")
http://www.failsafe.nl/press/literature_prize.html ("Literature Prize")

Search engine friendly URLs

Error! Not all URLs are SEO friendly on this website!

http://www.failsafe.nl/?utm_source=eventdrivenmarketingint&utm_...

Checking the robots.txt file

There is robots.txt file.
https://failsafe.nl/robots.txt

User-agent	Disallowed for the search engines
*	All subpages are allowed to crawl

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Follow That Customer! - The Event-Driven Marketing Handbook

Character length : 59

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 23%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	1	0	0	0	0

Heading structure in the source code

<H1> Follow That Customer!
<H2> Home

Word cloud

customer9
marketing8
edm7
right6
follow4
book3
database3
event-driven3
authors3
made2
track2
people2
relevant2
preferences2
profitability2
ability2
revolutions2
activities2
offer2
make2
now2
individual2
downloads2
evaluation2
press2
home2
handbook2
form2
order2

Keyword matrix

word	title	descriptions	heading
customer
marketing
edm
right
follow
book

Two Word cloud

customer preferences2
follow that customer2
marketing edm2

Three Word cloud

event-driven marketing edm2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 5 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

7.10

Flesch Reading Ease

54.80

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.40

Dale–Chall Readability

7.10

SMOG Index

9.90

Spache Readibility

5.00

Number of letters

2499

Number of words

493

Number of sentences

Average words per sentences

Number of syllables

851

Syllables in words

868

Average syllables in words

1.73

Number of words in first three syllables

113

Percentage of word / syllables

22.92

Words not in Dale-Chall easy-word list

214

Words not in Spache easy-word list

135

Technologies

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<FONT>	2
<CENTER>	1

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<FONT>	2
<CENTER>	1

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Error! Avoid using nested tables!

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 24 different links.
Internal links: 17
External links: 7

External links:

Link text (anchor)	Link strength
Egbert Jan van Bel
Ed Sander
Alan Weber
http://www.twitter.com/EDM_INT
http://www.statcounter.com/tumblr
http://www.beeckestijn.org
http://www.verduin.nl

Internal links:

Link text (anchor)	Link strength
Follow That Customer!
Home
Authors
Contributors
The Book
Contents
Preface
Introduction
About EDM
Press
Literature Prize
Reviews
Downloads
Order
Contact
Evaluation Form
http://www.failsafe.nl/?utm_source=eventdrivenmarketingint&utm_...

Website security

195.8.208.172

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of eventdrivenmarketing.net

Follow That Customer! - The Event-Driven Marketing Handbook

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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